You've heard of "think globally, act locally"?
Well, a recent newsletter from domaining powerhouse sedo suggest that those investing in internet domains should "think global (keywords), register local (domains)."
The formula of combining high-value keywords (such as "mortgage", "real estate", "attorney", etc.) with local identifiers to form domains like BostonMortgage.com, HoustonRealEstate.info, or NewYorkAttorneys.net is rapidly becoming one of the hottest strategies for building a search keyword-oriented portfolio that will perform extremely well on ppc monetization services. New research suggests that some locally-targeted keywords actually pay considerably more per click than the nationally-targeted version.
As more and more small businesses discover the value of local search, look for the premium on locally-targeted keywords to rise further. And as the cost per click rises, so do the domain values.
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